Client: Heilongjiang Provincial Highway Construction Center

Location: Shangzhi City, Harbin, Heilongjiang Province

Area: 95.854 km

Work Period: October 2022 – October 2023

Service to Scope: Highway Design, Transportation-Tourism Integrated Design

National Highway Sanmo Road, stretching from Sanhe Town in Jilin to Moqi in Inner Mongolia, includes the Xuexiang-Yabuli section that connects key tourist destinations like Yabuli Resort, Erlang River National Wetland Park, and China Snow Town, making it a vital artery for Heilongjiang's premium tourism routes. The Yaxue Road significantly contributes to the "Ha-Ya-Xue" golden tourism strategy and serves as the sole access route for the 2025 Asian Winter Games' Yabuli venue, ensuring reliable transportation for the event.

     As the only Games access and a world-class snow-themed tourist highway, the expansion project must balance tourism-transport integration, facing challenges such as guaranteeing event traffic, highlighting cultural characteristics, and coordinating diverse needs. Being the exclusive link between Yabuli Ski Resort and China Snow Town National Forest Park, it is the area's primary tourism corridor, requiring a redesign that emphasizes "tourism-transport fusion" to establish a landmark tourist road in Heilongjiang.

     Our design team leverages expertise to integrate the "six transformations" concept—thematic, musical, colorful, viral, interactive, and service-oriented—into the plan, creating attractions like Ancient Tree Station and Music Road. This aims to deliver a safe, aesthetically pleasing, and practical world-class snow-themed highway.